auto dealer in black and red logo
MenuMENU
SearchSEARCH

New-Vehicle Sales Losing Steam

After unusual spring rush, demand started to wane mid-April as supply thinned.

April 23, 2025
New-Vehicle Sales Losing Steam

Though April new-vehicle sales started strongly, Cox Automotive said they started to dwindle in the second half of the month.

Credit:

Pexels/Vraj Shah

2 min to read


April’s U.S. new-vehicle sales pace, on track to end at a four-year high for the month, nevertheless reflects a cooling off from the hot sales surge of March.

Cox Automotive points to diminishing inventory after the unusually robust spring sales spurred by consumers getting ahead of any U.S. trade tariff affects on vehicle prices. Ironically, the tighter supply likely led to price increases, it said.

Cox forecasts the seasonally adjusted annual rate for April to hit 16.4 million, up by 400,000 units year-over-year, though that’s down substantially from the March 17.8 million SAAR. 

It sees April sales hitting 1.4 million units, up about 5% year-over-year but off March’s result by 12%, though April has the same number of selling days as March and one more than last April.

Though the month started strongly, Cox said, sales started to dwindle in the second half.

Senior Economist for the company, Charlie Chesbrough, acknowledged that foreseeing market effects from tariffs is an uncertain proposition.

“Forecasting sales in this volatile market is quite challenging, and that is what we have right now, a market being steered by headlines coming from the White House,” he said. 

“With economic concerns rising and consumer confidence declining, the outlook for new auto sales from here is more troubling. If current policy holds, prices in the new-vehicle market will be noticeably higher in the coming months as more costly products replace pre-tariff inventory.”

New-vehicle inventory fell throughout March and April to about 60 days’ supply by mid-month, down from 89 days at the beginning of March, Cox said.

LEARN MORE: Tariff Impact Forecast

 

More Industry

Back of white electric vehicle. Plugged into EV charging station.
Industryby Lauren LawrenceSeptember 11, 2026

EV Consideration Climbs

Despite the loss of federal EV incentives, interest has grown in the U.S., largely thanks to charging infrastructure improvements.

Read More →
Blue Toyota Prius parked next to body of water with city skyline in background
Industryby Hannah MitchellSeptember 10, 2026

August Auto Angst

The hot month brought hot-to-the-touch vehicle prices in the U.S. as consumers dived for more affordable models but found higher price tags to go with them.

Read More →
Facade of Chevrolet dealership sold in two-store transaction
Industryby Hannah MitchellSeptember 8, 2026

Arizona Stores in New Hands

The two franchises bring continued growth for a homegrown automotive group in its third generation of family ownership.

Read More →
Ad Loading...
man buckling seatbelt in car with gray interior
Awardsby Lauren LawrenceSeptember 3, 2026

Two New Rides Earn Safety Awards

Thanks to vehicle redesigns, two more vehicles have earned IIHS’ Top Safety Pick+ award that builds on the criteria of the lower Top Safety Pick award.

Read More →
Photo of phone on a surface next to a window
IndustrySeptember 1, 2026

How A Simple Phone Call Can Cause a Dealership Data Breach

Despite the sophisticated techniques fraudsters often employ today to gain access to dealerships’ valuable information, they sometimes use a somewhat old-fashioned approach.

Read More →
front of car dealership Acura of Rio Grande
Industryby Lauren LawrenceAugust 28, 2026

Texas Rooftop Gets New Owner, Name

Family-owned Lumos Auto Group acquired Acura of the Rio Grande Valley from Bill Bird and will operate the dealership as Lumos Acura.

Read More →
Ad Loading...
Businessman in a suit speaking on stage at an event with '2026 CEO Investor Day' displayed in background
Industryby Hannah MitchellAugust 28, 2026

Hyundai Feeling Electric

As the automaker looks to the balance of the decade, it plans to significantly boost its electrified powertrain lineup, including more hybrids and its first extended-range EVs.

Read More →
Auto Dealer Today, Dealer Debrief, 08/26/2026 with Lauren Lawrence
Industryby Lauren LawrenceAugust 26, 2026

Dealer Debrief: Luxury Brands are Losing Ground

The quality gap between luxury and mass-market auto brands is narrowing. Today, Lauren is discussing why.

Read More →
Red Honda Civic hybrid sedan on two lane road with green hills in background
Industryby Hannah MitchellAugust 21, 2026

August Auto Sales a Mixed Bag

An early forecast shows strong business despite consumer hurdles, and hybrids are a big piece of their affordability coping strategy.

Read More →
Ad Loading...
Six men standing in front of a Ford dealership.
Industryby Hannah MitchellAugust 14, 2026

Longtime Ford Store Changes Hands

The Virginia dealership joins a small area automotive group in a one-dealership transaction, moving from one family franchisee to another.

Read More →