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Welcome to Part One of a six-part series of articles about the launch of a startup special finance operation at an already successful independent dealership on the fringe of a major U.S. metro market.
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Use the subtle and not-so-subtle emotional clues every customer divulges to get them excited about the vehicles and features you know they’ll love.
Read More →Mike Stone’s 50-year career in auto retail was built upon his genuine desire to serve customers over the long term.
Read More →Compensation can be a major point of contention among dealers, managers and employees. GM explains how initial planning can prevent future headaches.
Read More →VehicleSpection has launched a service that provides dealerships with on-site, professional inspections of certified used vehicles.
Read More →Struggling sales pros should remember to take pride in their work and seek referrals wherever they may lie.
Read More →Lax policies and unauthorized charges, discounts and freebies could be nipping away at your bottom line.
Read More →Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
Read More →Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
Read More →Oscar Rodriguez found his calling as a sales pro at All American Chrysler Jeep Dodge of San Angelo (Texas).
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