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CDK Global has found that the words dealers use in their email interactions with customers can have a strong effect on whether a lead will turn into a sale. Industry jargon, it found, is not high on the list of words used by top performers.
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Summer has come early and your inventory needs to stand tall. Jim Ziegler explains how to get help from your sales team, how often to re-display, and why all the photos of snowdrifts and gray skies on your website have got to go — today!
Read More →Scott Kemp has been one of Crippen Auto Mall’s top two salespeople every month for more than 15 years, and the secret to his success is simpler than you might think.
Read More →With rock-solid processes and measurable goals, prepaid maintenance programs can help dealers keep more car buyers coming back and create limitless service and sales opportunities.
Read More →Justifying the existence of the F&I department requires dealers to take a hard look at the value it offers to customers and its effect on the sales process.
Read More →Ed Price stands at the threshold of retirement after more than 25 years at West Virginia’s Stephens Auto Center.
Read More →For the second year in a row, EFG took home awards in three categories during the 10th annual Stevie Awards for Sales and Customer Service. The awards were handed out during a March 4 gala at the Paris Las Vegas.
Read More →Oscar Rodriguez didn’t come to the car business by design, but his desire, hard work and dedication led to Chrysler Elite status and Sales Pro of the Year honors.
Read More →Expert says salespeople play a critical role in what happens in the F&I office. She lists four ways they can successfully pave the road to back-end sales.
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