Kia Adds Dealertrack’s PaymentDriver to Kia.com
Shoppers on Kia.com can now explore finance options side-by-side using PaymentDriver. Those options can include current Kia incentives and interest rates, as well as the trade-in value of the customer’s current vehicle.
LAKE SUCCESS, N.Y. — In order to optimize the online to in-store shopping experience for Kia.com website shoppers, Kia Motors America has added Dealertrack Technologies’ PaymentDriver to its website.
PaymentDriver is an intelligent first-pencil monthly payment calculator that provides payment options. The tool will allow Kia.com shoppers to explore lease and finance options based on their ZIP code. It will also allow them to check Kia incentives and interest rates, as well as appraise their trade-in vehicle. In addition, PaymentDriver allows online shoppers to send their selected vehicle and financing options directly to a local Kia dealer and request a follow-up from that dealer.
“Today, consumers are seeking out better information throughout the vehicle purchase process and are using digital resources first to find that information,” said Raj Sundaram, group president of dealer solutions for Dealertrack. “The use of PaymentDriver will help Kia dealers better capture opportunities, drive deeper digital engagement, and increase lead conversion, while presenting a better overall shopping experience.”
Originally posted on F&I and Showroom
More Digital
Reynolds and RockEd Team Up
Via structured learning journeys and certifications, dealership personnel can get up to speed fast, a key component for success in rapidly changing retail automotive.
Read More →
Dealer Debrief: AI is Judging Your Website
In this week's debrief, host Lauren Lawrence talks about the importance of optimizing your website for AI-powered search as well as SEO.
Read More →
Your Dealership Is Being Judged by AI Search
Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.
Read More →
Cox Automotive Tool to Streamline Dealership Workflows
The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.
Read More →
DAS Technology Earns Multiple Industry Honors
The company's Power AI Search was recognized for automotive artificial intelligence as .
Read More →
Reduce Fragmentation, Connect Customer Data
Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.
Read More →
Dealer Debrief: Service Tech Recognition
In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!
Read More →
Dealer Debrief: Manufacturing Meets Demand
In this week's debrief, host Lauren Lawrence covers shifting strategies in the U.S. auto industry and how they reflect the current consumer demand.
Read More →
Trust of Autonomous Cars Not Automatic
A poll of U.S. consumers finds more awareness of the technology but no movement when it comes to relying on it for transportation.
Read More →
Dealer Debrief: New Technician Credential & Vehicles for Change
In this week's debrief, host Lauren Lawrence covers a new ADAS technician credential that is in the works and a partnership between NADA and Vehicles for Change.
Read More →