auto dealer in black and red logo
MenuMENU
SearchSEARCH

Assurant Global Automotive Launches Pocket Geek Auto

The Pocket Geek Auto mobile app is designed to help dealers maintain a profitable post-purchase relationship with customers.

February 2, 2021
Assurant Global Automotive Launches Pocket Geek Auto

The Pocket Geek Auto mobile app is designed to help dealers maintain a profitable post-purchase relationship with customers.

2 min to read


NEW YORK, N.Y. – Assurant, Inc. (NYSE:AIZ), a global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases like automobiles, announced the launch of Pocket Geek Auto. A mobile app that helps dealers and clients connect with their customers, Pocket Geek Auto delivers a more personalized car ownership experience, strengthens their core F&I offers, and drives service revenue. The Pocket Geek Auto app is free for Assurant clients and their consumers purchasing a vehicle, and automatically populates with the unique information specific to that customer – like vehicle and products - at the point of sale.

Now with Pocket Geek Auto, our dealers and clients can take a proactive and industry specific approach to build stronger connections with their customers.

“Pocket Geek Auto allows dealers and clients to modernize their customer experience, grow their revenue, and retain more loyal customers,” said Assurant Global Automotive Senior Vice President of Global Transformation, Martin Jenns. “Customers have developed digital relationships with banks, retailers and other service suppliers. Now with Pocket Geek Auto, our dealers and clients can take a proactive and industry specific approach to build stronger connections with their customers.”

Pocket Geek Auto’s technology and open API pulls in over 20 integration points and complements OEM apps already in use with different dealer specific features. Dealers and other Assurant clients offering protection plans will have full control of branding, imagery, and offers digitally delivered to their consumers, including reporting features that allow for real-time analysis of consumer interactions.

The Pocket Geek Auto app offers key features including:

  • Personal TechPro – on-demand technical support for in-car technology via chat or voice

  • Maintenance Manager – maintenance alerts and reminders to drive service revenue

  • Digital Glovebox – will store vehicle related documents like protection plans and policies and service receipts

  • Customer Notifications - automated recall alerts and tools to present direct service and sales offers to customers 

  • Claims Management - to simplify the claims process by allowing customers to report a protection policy claim and get status updates directly through the app

Additional upgrades and capabilities will be added and automatically pushed to current app users.

“Our clients continue to look to us for innovative ways to solve today’s business problems. We leveraged our learnings across the Pocket Geek family of apps, specifically Pocket Geek Mobile, to bring an enhanced experience for today's digitally-driven consumer,” said Jenns.

Originally posted on F&I and Showroom

More Digital

Auto Dealer Today, Dealer Debrief, 10/30/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•October 30, 2026

Help Buyers Choose with Confidence

Your vehicle listings must do more than info dump technical specs. Learn what helps buyers choose their next vehicle with confidence in this week's Dealer Debrief!

Read More →
Headshot photo of man in shirt and vest
Digital•by Staff•September 28, 2026

TecAssured Expands Payment Capabilities

A new integration with ConnexPay is designed to give third-party administrators, agencies and dealers faster, more flexible payment options, improve efficiency and create profit opportunities.

Read More →
Month to month cyberattack trend graph.
Digital•by Hannah Mitchell•September 18, 2026

Dealerships More Frequent Cybercrook Targets

Analysis of the past year’s activity shows attacks on stores’ networks have surged dramatically as criminals leverage AI’s tools for volume and seeming legitimacy.

Read More →
Ad Loading...
Smiling executive on infographic.
Digital•by Staff•September 9, 2026

Reynolds and RockEd Team Up

Via structured learning journeys and certifications, dealership personnel can get up to speed fast, a key component for success in rapidly changing retail automotive.

Read More →
Auto Dealer Today, Dealer Debrief, 08/13/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•August 13, 2026

Dealer Debrief: AI is Judging Your Website

In this week's debrief, host Lauren Lawrence talks about the importance of optimizing your website for AI-powered search as well as SEO.

Read More →
Photo of digital tablet sitting on surface with a Google webpage on screen and a coffee cup beside it
Digital•August 1, 2026

Your Dealership Is Being Judged by AI Search

Car shoppers are asking the tools where to buy, service and trade. The question is whether your dealership is showing up as the answer.

Read More →
Ad Loading...
Headshot photo of Cox Automotive executive Derek Hansen
Digital•by Staff•June 22, 2026

Cox Automotive Tool to Streamline Dealership Workflows

The new Navigator offering is designed to work for dealers across the company's technology solutions for time savings and more.

Read More →
Photo of computer keyboard with a inkpen resting in front of it on the top of a desk
Digital•by Staff•June 22, 2026

DAS Technology Earns Multiple Industry Honors

The company's Power AI Search was recognized for automotive artificial intelligence as .

Read More →
Modern Data Strategy infographic
Digital•by Lauren Lawrence•June 19, 2026

Reduce Fragmentation, Connect Customer Data

Automotive dealerships have the opportunity to reach more consumers by putting their customer data into a unified system, according to a new report.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 06/18/2026, with Lauren Lawrence
Digital•by Lauren Lawrence•June 18, 2026

Dealer Debrief: Service Tech Recognition

In this week's debrief, host Lauren Lawrence covers a change to Automotive Service Professionals Month, a dealership acquisition, and a new Lexus rooftop!

Read More →