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Kirk Manzo

Contributing Author

Articles•by Kirk Manzo•June 15, 2009

F&I and Service Can Work Together

Kirk Manzo - In today’s unpredictable market, one thing is certain, vehicle service contracts (VSC) make for happier customers. Realizing that the economics of the current conditions are daunting for many consumers, the VSC is a true value not only at the time of ...

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Articles•by Kirk Manzo•April 1, 2009

Stop Telling and Start Selling

There are three primary ways we all take in information: visual, auditory and kinesthetic. In other words, we see, hear and touch to learn. How well do you incorporate all three elements during your product presentations? In order to incorporate...

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Articles•by Kirk Manzo•March 19, 2009

Five Key Elements to F&I Revenue

Kirk Manzo - With volume scarce, the F&I office becomes critical to operational cash flow for the dealership’s very existence. F&I managers become key players and must ensure they are consistent in their process to extract maximum revenue from each...

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